Web is fast, web is slow. Your app should be accessible to all users, regardless if they are on a super-fast fiber network or on a 3G/2G. You can have an amazing app running super fast, but if users are not able to load it, it’s useless.
There are many studies about how page load time actually affects conversion rates. After 2014, mobile usage has taken over desktop use; since then, we've needed to focus on mobile first. And mobiles are unfortunately prone to be on a slow network.
The math here is simple. The less data there is to load, the faster the load is.
Performance plays a major role in the success of any online venture. Please follow Why Performance Matters on Google’s Web Fundamentals. Take an extra look on provided case studies. It’s obvious that when a web app is faster, it’s more successful.
Loading performance is all about how fast the end-user will see your app. There are a few terms you should be aware of:
- Time to First Byte (TTFB) - seen as the time between clicking a link and the first bit of content coming in.
- First Paint (FP) - the first moment any pixel becomes visible to the user.
- First Contentful Paint (FCP) - the time when requested content (article body, etc.) becomes visible.
- Time To Interactive (TTI) - the time at which a page becomes interactive (events wired up, etc.).
The audit tools mentioned above will help you fix the majority of issues with loading performance.