Accessibility
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The web can and should be accessible for anyone, despite any disabilities. Unfortunately, this optimization is not very common, yet it can make a big difference to your business. It’s simple: the more users feel catered to on your website, the more will become loyal customers who spread a good word.
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If designs you are working with have accessibility issues, you should bring them up to the designer and, if that is not possible, address the issues with any stakeholder.